mUslugi
mUslugi is a mobile application of the Ministry for Digital Transformation of North Macedonia. The application functions as a digital wallet, containing a digital version of the national ID card and driver’s license, as well as access to selected services from the existing portal. The task was to create a visual identity that would represent and communicate the application.
Since it is a national application, I drew inspiration from the rays of the sun on the Macedonian flag and from the loading symbol. One of the rays was transformed into a finger, conveying the idea of a single click leading to your digital Macedonia.
I also refined the previously used color palette to make it more vibrant, stronger, and more appealing, while ensuring easier adaptation for younger generations. These adjustments contribute to a more contemporary visual identity that aligns with the application’s national significance.
By rethinking the symbol, colors, and visual language, I contributed to a clearer, more accessible, and more future-oriented representation of the application!
